I would rate this candle as superb strong. We bought this candle in the 10 oz. size and used it in our bathroom. It has such a clean smell to it. My husband and I both love this candle. It's masculine and feminine at the same time. Like another reviewer said, it doesn't smell artificial in any way. This is such a refreshing candle. If you are a PI lover, you must give this a try! :)